Gamification and memes lure young people to sports wagering apps, prediction markets

Gamification and memes lure young people to sports wagering apps, prediction markets

FILE – A phone displays crypto prices on the Kalshi app on April 16, 2026, in Portland, Ore. (AP Photo/Jenny Kane, File)FILE – The Polymarket prediction market website is displayed on a computer screen, Jan. 11, 2026, in New York. (AP Photo/Wyatte Grantham-Philips, File) When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s goated.” When a video of NBA player Damian L…