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Gallery Media Group has built $50m a year social-first publishing business

Summary by Press Gazette
The chief revenue officer of profitable US publisher Gallery Media Group believes it has found the difference between publishers merely being “really good” on Tiktok and Instagram and actually building brands there. Gallery Media Group (GMG) owns women’s media title PureWow, which has its own website, and more than 50 social-only brands across short-form video platforms Tiktok, Instagram and Youtube Shorts including @moms, @cocktails and @recipe…

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Press GazettePress Gazette

Gallery Media Group has built $50m a year social-first publishing business

The chief revenue officer of profitable US publisher Gallery Media Group believes it has found the difference between publishers merely being “really good” on Tiktok and Instagram and actually building brands there. Gallery Media Group (GMG) owns women’s media title PureWow, which has its own website, and more than 50 social-only brands across short-form video platforms Tiktok, Instagram and Youtube Shorts including @moms, @cocktails and @recipe…

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mediagazer.commediagazer.com

Gallery Media Group says it made $50M in 2024 revenue from its women's media title PureWow and 50+ social-only brands on TikTok, Instagram, and YouTube Shorts

Charlotte Tobitt / Press Gazette: Gallery Media Group says it made $50M in 2024 revenue from its women's media title PureWow and 50+ social-only brands on TikTok, Instagram, and YouTube Shorts  —  The chief revenue officer of profitable US publisher Gallery Media Group believes it has found the difference between publishers merely being …

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Press Gazette broke the news in on Thursday, February 20, 2025.
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