G Fuel’s ‘End of an Era’ Post Sparks Rebrand Buzz, Not Shutdown Panic!

G FUEL reformulates with PewDiePie as taste-tester - Tubefilter

No, G FUEL isn’t shutting down. Since its launch in 2012, the energy drink powder brand has sought to titillate the tastebuds of creators, gamers, and nerds of all kinds–and, to reach those audiences, it’s gone digital, sponsoring dozens of YouTubers, Twitch streamers, and esports pros, in some cases releasing official creator collaboration flavors and shaker cups for added exclusivity. These days—and despite a mass creator exodus in 2022 after …

G Fuel’s ‘End of an Era’ Post Sparks Rebrand Buzz, Not Shutdown Panic!

G Fuel’s now viral social media post on September 2, 2025, raised eyebrows across the gaming community. The brand posted “the end of an era” followed by “logging out,” prompting widespread concern that operations were ending. Several reports describe the announcement as “cryptic” and note fans interpreted it as a farewell and even posted photos of their favorite tubs, shakers, and collector’s items.But wait, is GFUEL shutting down?No, the compan…