Beyond the Gridiron: How the NFL is Winning the Next Generation of Global Fans Walk through the bustling districts of Seoul or Tokyo and you will see it: a primary-school-aged child sporting a crisp Dallas Cowboys star or a Green Bay Packers “G” on a New Era cap. To the casual observer, it looks like a fashion choice. To the NFL, it is a calculated, long-term investment in the global marketplace. The emergence of New Era Kids NFL gear on major i…
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