Funny Side Up: A nice face goes a long way

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Funny Side Up: A nice face goes a long way

It is said that people buy off on the person before they buy off on the cause. In other words, despite the dog-eared adage, people do judge a book by its cover. In fact, in the book publishing business, the three most important selling points of a book are the look of its cover, the title and whether it is written by Stephen King who accounts for 97 percent of all books published annually worldwide. I am talking about the Walmart greeter effect.…