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Fundraising Gestures Influence Donation Willingness: Sun Yat-Sen University Reveals Key Factors in the Effectiveness of Public Service Advertisements.
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A research team led by Chang Chun-tuan, a distinguished professor in the Department of Business Administration at National Sun Yat-sen University, discovered that seemingly insignificant hand placement and gestures in charity fundraising advertisements can influence public perception of charities and their willingness to donate. The research showed that when there is no obvious hand gesture interaction, donors placing their hands higher results …
·New York, United States
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