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Functional Soft Drinks in Peru: Coca Cola, AJE Group and Local Brands Redefine the Market
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AJE renews its beverage portfolio in Peru: why are you betting on functional sodas?The sodas are no longer sold just for their flavor.The growing demand for options with less sugar and functional benefits is reconfiguring the Peruvian market and attracting giants like Coca Cola and the AJE Group, which recently launched Hey Fit, to a category that until recently was a niche driven by specialized brands such as Hula and Mein Soda. Management talk…
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