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I Tried Fujifilm's Adorable New X Half Camera and It's a Pocketful of Fun

  • Fujifilm unveiled the X half digital camera on May 22, 2025, in New York as a compact, pocketable device combining film and digital modes.
  • The release followed industry speculation about whether the X half was a half-frame analog or a compact digital camera due to its unique hybrid design.
  • The camera is equipped with an 18MP vertically mounted 1-inch sensor and a fixed 10.8mm f/2.8 FUJINON lens. It includes nostalgic analog-inspired features such as a lever that simulates film winding and a dedicated mode designed to replicate the experience of shooting on film, along with seamless compatibility with INSTAX printers.
  • Priced at $849, the X half offers 13 film simulations, JPEG-only shooting, vertical 1080 x 1440 video with slow-motion up to 200%, and includes a W126-S battery for all-day use.
  • Fujifilm aims to merge analog shooting immersion with digital ease, positioning the X half as a stylish tool designed for casual snapshots and sharing memories in a modern workflow.
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Benzinga broke the news in New York, United States on Thursday, May 22, 2025.
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