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FTC proposal would require retailers to be transparent about personalized pricing
- On Wednesday, the Federal Trade Commission released a proposed policy requiring businesses to "clearly and conspicuously disclose" when they use personalized pricing to set costs for individual shoppers.
- A January 2025 report revealed retailers, including grocers and clothing companies, used third-party data to individualize online prices based on browsing history, location, and shopping cart activity.
- FTC Chairman Andrew Ferguson stated that consumers expect uniform pricing, citing examples where retailers potentially showed new parents higher prices for baby thermometers based on their profiles.
- Ferguson warned that hiding pricing methods and underlying data could violate the FTC Act prohibiting unfair marketplace practices, though the agency lacks authority to ban personalized pricing entirely.
- The Federal Trade Commission is seeking public comment on the proposed policy for 30 days to determine how to proceed with oversight of these digital pricing strategies.
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24 Articles
24 Articles
The Toronto Star+22 Reposted by 22 other sources
FTC proposal would require retailers to be transparent about personalized pricing
Companies that secretly vary prices based on how much they think individual customers will pay could face federal charges under a proposed policy released Wednesday by the Federal Trade Commission.
·Toronto, Canada
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Coverage Details
Total News Sources24
Leaning Left4Leaning Right1Center19Last UpdatedBias Distribution79% Center
Bias Distribution
- 79% of the sources are Center
79% Center
L 17%
C 79%
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