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The FTC's 'Click to Cancel' Rule Delay Could Make It Harder to Ditch Unwanted Subscriptions

  • The Federal Trade Commission finalized the Negative Option Rule, known as the 'click-to-cancel' rule, requiring companies to simplify subscription cancellations by July 14, 2025.
  • This rule update arose because companies often used complex methods to prevent cancellations, prompting investigations and lawsuits from industry groups challenging the rule.
  • The rule mandates clear disclosures, express informed consent, and that cancelling subscriptions must be as easy as signing up, covering both digital and physical goods.
  • The FTC delayed enforcement by 60 days from May 14 to July 14, citing a need for companies to have sufficient time to comply with the complex requirements, based on a unanimous 3-0 vote.
  • The delay may affect enforcement strength, but the FTC remains open to amending the rule if future experience reveals issues, indicating ongoing regulatory evaluation.
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FTC delaying enforcement of 'click-to-cancel' rule

The process of canceling some subscription services has reportedly become one of the top complaints filed with the FTC in recent years, and the agency is working to address that.

·San Francisco, United States
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Live Mint broke the news in New Delhi, India on Friday, May 9, 2025.
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