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FTC eyes restrictions on Omnicom-Interpublic merger to prevent political ad boycotts
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4 Articles
DEXYPTAGE - To obtain the green light of the antitrust, agencies may be forced to give up the brand safety. A condition in direct connection with the duel between advertisers and X, the social network of Elon Musk.
FTC eyes restrictions on Omnicom-Interpublic merger to prevent political ad boycotts
New Delhi: The US Federal Trade Commission (FTC) is considering imposing a rare condition on the proposed $13.25 billion merger between advertising giants Omnicom Group and Interpublic Group, which could prohibit the combined company from boycotting advertisements on platforms due to their political content, according to news reports. The move, reported by The New York Times and Reuters, is part of the Trump administration’s broader push to cur…
The US Advertising Omnicom and Interpublic (IPG) are eagerly awaiting the release of their planned acquisition deal. While approval has already been granted in many countries, the US antitrust authority FTC has yet to give the green light.
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