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Froot Loops maker WK Kellogg agrees to $3.1 billion deal from Italy's Ferrero

UNITED STATES, JUL 10 – Ferrero aims to expand its U.S. presence by acquiring WK Kellogg for about $3 billion amid declining cereal sales and ongoing industry consolidation, with shares jumping over 50%.

  • Ferrero Group agreed to acquire WK Kellogg, a U.S. cereal company, in a $3.1 billion deal announced on July 10, 2025.
  • WK Kellogg spun off from Kellogg Company in 2023 and has struggled with weak demand and consumers shifting to healthier or private-label cereals.
  • The acquisition includes WK Kellogg’s breakfast cereal brands sold across the U.S., Canada, and the Caribbean and will make Kellogg a Ferrero subsidiary.
  • Ferrero will pay $23 per Kellogg share, with analysts estimating $27.61 per share after accounting for $570 million net debt, and shares surged over 50%.
  • The deal, pending shareholder approval, strengthens Ferrero’s U.S. market presence beyond confectionery and will end Kellogg’s trading on the New York Stock Exchange.
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regionalmedianews.com broke the news in on Wednesday, July 9, 2025.
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