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From SZA to Cardi B, Ulta Crashes the Super Bowl Halftime Show for the Second Year

Ulta Beauty leveraged Cardi B's surprise halftime cameo to launch a multi-channel campaign that generated 269 million social impressions, expanding its Super Bowl brand impact.

Summary by Adweek
Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.

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Bias Distribution

  • 67% of the sources are Center
67% Center

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Adweek broke the news in on Sunday, February 8, 2026.
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