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From sports to content IPs, tech brands bet on sponsorships for mass reach in India
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From sports to content IPs, tech brands bet on sponsorships for mass reach in India
New Delhi: Tech companies that scaled online are now stepping into big-ticket sponsorships in India, using sports and TV intellectual properties to widen reach and shape mainstream perception. One of the clearest signals is the Women’s Premier League. OpenAI’s ChatGPT has been signed as a Premier Partner for the next two WPL seasons, a sponsorship roster that typically features banks, consumer brands and large advertisers. The move underlines ho…
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