From Snoop Dogg to Tom Brady, stars flock to English second-tier clubs
- Tom Brady has invested in Birmingham City, illustrating a trend of celebrities buying stakes in lower league football.
- There is a potential for long-term returns by buying into lower leagues and selling higher, according to Tom Brady.
- Ed Sheeran confirmed his purchase of a 1.4% stake in Ipswich Town, his local football club, last year.
47 Articles
47 Articles

From Snoop Dogg to Tom Brady, stars flock to English second-tier clubs
When Snoop Dogg sang the praises of Swansea City, it signalled the unlikely arrival of the latest celebrity owner in the once unfashionable Championship, English football's second tier.
London - What is the common thread between Snoop Dogg, Ryan Reynolds and Ed Sheeran? These celebrities have all invested in Championship clubs (2nd English Division), both to hope for a long-term profit, but also for passion. Mid-July, the American rapper Snoop Dogg became co-owner of Swansea's club, which is trying to get back to the Premier League, wearing the new jersey for the next season. "The history of this club and its region have touche…
From Snoop Dogg to Tom Brady, stars flock to English second-tier clubs - Soccer America
When Snoop Dogg sang the praises of Swansea City, it signaled the unlikely arrival of the latest celebrity owner in the once unfashionable Championship, English football’s second tier. The American rapper has joined the Welsh club’s ownership structure, investing an undisclosed sum to rub shoulders with former Real Madrid stalwart and World Cup finalist Luka […] The post From Snoop Dogg to Tom Brady, stars flock to English second-tier clubs appe…
Snoop Dogg and Luka Modric boost Swansea City’s global profile
SWANSEA CITY chief executive Tom Gorringe says the arrival of football legend Luka Modric and rap star Snoop Dogg as co-owners has opened the door to sponsorship opportunities on a scale the club has never seen before. Modric, a former Ballon d’Or winner with six Champions League titles, joined the Championship side’s ownership group in April. Last month, American music icon Snoop Dogg followed suit. Speaking at a fans’ forum at the Swansea.com …
Snoop Dogg and the Swans: A Social Media Mystery
The summer of 2025 has been a season of seismic shifts for Swansea City. With a new ownership group and the headline-grabbing addition of global rap icon Snoop Dogg as a minority co-owner, the club is riding a wave of unprecedented commercial and fan excitement. But while the new-look Swans are making moves off the […]
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