From skits to sales: How TikTok turned views into revenue for Mount business

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Social media platforms have ceased to be mere showcases for brands and are increasingly becoming genuine sales channels. According to data from IAB Spain, one in four users now makes purchases directly within these platforms, with TikTok (39%) and Instagram (32%) leading the way in social commerce. In addition to influencing product discovery and decision-making, both networks are shortening the buying journey by integrating inspiration and tran…