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From rides to worlds: how children’s brands are reshaping the attractions industry
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From rides to worlds: how children’s brands are reshaping the attractions industry
Children’s brands in the location-based entertainment (LBE) industry aren’t new. Just look at Disney and Universal parks. Nevertheless, the children’s and family attractions market is in an interesting phase, with operators increasingly using IPs as the foundation for entire lands and permanent destinations, aiming to provide innovative brand experiences for young visitors.At the same time, museums are collaborating with children’s brands on pop…
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