From restriction to abundance: redefining plant-based for the modern eater

From restriction to abundance: redefining plant-based for the modern eater

The plant-based movement has come a long way. What began as a niche dietary choice is now firmly in the mainstream. But as the trend evolves, so too must the way we talk about it, and market it. At Kallø, we believe that plant-based should be about adding the good stuff in and making the most of every eating occasion from breakfast through to dinner. Our approach is grounded in one core belief: eating naturally and consciously should be a joyful…