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From QVC to Whatnot: The evolution of live shopping in US retail

Summary by insideretail.com.au
“I expect more and more brands to build live stream shopping accounts just for the sake of educating consumers," stated Melissa Minkow.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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insideretail.com.auinsideretail.com.au

From QVC to Whatnot: The evolution of live shopping in US retail

“I expect more and more brands to build live stream shopping accounts just for the sake of educating consumers," stated Melissa Minkow.

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insideretail.com.au broke the news in on Friday, July 4, 2025.
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