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“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026
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“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026
Bengaluru: Artificial intelligence is no longer a peripheral tool in media workflows but is increasingly becoming the operating layer across the entire content value chain, said Prashant Khanna, Head - Sports & Live Experiences, Production Technology & Services, JioStar, while speaking at a panel discussion on AI in Production & Distribution: Automating the Content Value Chain at the India Digital Summit 2026, organised by IAMAI. Khanna noted th…
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