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From Print to Plant: Christina de Giovanni Builds the Emerald Enterprise in New York’s Legal Market
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From Print to Plant: Christina de Giovanni Builds the Emerald Enterprise in New York’s Legal Market
From Print to Plant to Emerald CastlesThe path from publisher to retailer isn’t one most people expect—but then again, Christina de Giovanni has never followed a traditional route. As the founder of The Emerald Magazine and now the co-founder of Emerald dispensaries, she’s quietly and powerfully redefining what it means to transition from cannabis media to cannabis brick-and-mortar in the nation's most scrutinized market: New York.“When I starte…
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