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From Playbooks to Power Moves: Athletes, Visionaries Reshaping College Sports Management
- In March, Davidson appointed Steph Curry to a key leadership position aimed at enhancing both the men's and women's basketball programs and fostering athlete development.
- This appointment follows a growing trend where former star athletes like Trae Young and Maxx Crosby assume management roles to aid their alma maters amid increasing player transfers and financial demands.
- Curry co-created an eight-figure fund with Davidson graduate Matt Berman to financially support athletes, and peers praise his impact, calling him the greatest shooter of all time.
- Trae Young expressed his intention to be actively involved in attracting elite recruits and transfer players to Oklahoma, highlighting the growing influence of former athletes in team operations.
- The rise of former athletes in executive roles suggests programs increasingly rely on their experience to navigate a competitive sports environment with growing financial stakes for athletes.
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37 Articles
37 Articles
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Center
26
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3
Mid Florida NewspapersReposted by 
TimesDaily
TimesDailyAthletes and visionaries reshaping college sports management
College athletic departments are scrambling. Players are transferring season to season, top talent is demanding big contracts and millions of dollars will start flowing directly from schools to their rostered
Investors Eye UK Sports Boom: Athletes, Women’s Leagues, and Digital Fusion Drive Growth
The ascendancy of sport as a strategic asset for marketers, as evidenced at this year’s Cannes Lions International Festival of Creativity, carries significant implications for investors, particularly in the UK, where the sports industry is poised for substantial growth. The shift from traditional endorsements to athletes as founders, funders, and content creators presents a new investment paradigm. Source
Coverage Details
Total News Sources37
Leaning Left5Leaning Right3Center26Last UpdatedBias Distribution76% Center
Bias Distribution
- 76% of the sources are Center
76% Center
15%
C 76%
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