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From Paper Stamps to Data: the New Challenge of Loyalty in the GDO - Digital Agenda
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Engaged for two years in the redesign of its digital ecosystem, the Valencian club deployed last June its new SSO designed to better identify its audiences [...] Read more From SSO to loyalty, VAFC's new FRM-CRM strategy appeared first on ECOFOOT.FR.
The digitalization of the collections points changes the relationship between retailers and consumers. The transition from paper stamps to digital loyalty programs opens new opportunities on data, personalization, sustainability and artificial intelligence, but also poses the theme of the participation of customers The article From paper stamps to data: the new challenge of loyalty in the GDO comes from Digital Agenda.
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