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From New Year’s intentions to national impact: the role of the physical activity sector in 2026

Summary by Ukactive
By Huw Edwards, CEO of ukactive  January traditionally sees a period of sober reflection following the Christmas and New Year holidays. Many people reflect on what difference they want to feel in their lives over the coming year, whether that be professional or personal. Our sector is a key part of this moment, with motivations to prioritise health and fitness for many leading to high demand in membership requests and visits to gyms, pools, and …
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ukactive broke the news in on Wednesday, January 7, 2026.
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