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From networks to independence: Why more creatives are making the leap

Summary by Creative Boom
Image licensed via Adobe Stock As network agencies consolidate, restructure, or shut up shop altogether, a new creative migration is underway. With the help of some industry experts, we unpack why designers and strategists are increasingly striking out on their own and what independence offers that networks can't. The last few years have seen a quiet exodus from network agencies. While the headlines have focused on mergers, layoffs, and AI-led r…
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Creative Boom broke the news in on Monday, July 21, 2025.
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