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From "Mommy Juice" to Mindful Drinking — The 2025 State of the Wine Industry
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From "Mommy Juice" to Mindful Drinking — The 2025 State of the Wine Industry
Around a decade ago, the wine business was booming. This growth was driven by cultural trends like “Mommy Juice” marketing, the emergence of boutique wineries, and their subsequent popularity. While the “Mommy needs wine” memes haven’t gone anywhere, the attitudes towards drinking in general and wine in particular are changing in 2025. More mindful drinking habits, periods of sobriety, and a population with more discerning palates are reshaping …
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