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From Kashmir to Konkan: KisaanSay brings India’s dry-fruit story this Diwali with Baba Sehgal - Press Network of India

Summary by PNI
Gurugram:  KisaanSay has roped in veteran singer and rapper Baba Sehgal for a Diwali campaign encouraging consumers to choose dry fruits grown by Indian farmers over imported alternatives, linking one of the country’s most popular festive gifting traditions with the government’s Swadeshi and Atmanirbhar Bharat push. The campaign will promote Kashmiri Walnuts and Mamra Almonds, […]
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PNI broke the news on Wednesday, September 30, 2026.
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