From IRL to URL: Uniqode’s Rebrand by Koto Weaves the Physical and Digital – PRINT Magazine

From IRL to URL: Uniqode’s Rebrand by Koto Weaves the Physical and Digital – PRINT Magazine

The humble QR code has long existed in the liminal space between digital and physical, a functional but often aesthetically overlooked utility. But with Uniqode’s fresh brand identity — crafted by the branding and digital studio Koto — QR codes step into a new era of depth, style, and strategic clarity. Reframing QR technology as an essential, intuitive, and scalable tool for the modern world. Formerly known as Beaconstac, Uniqode’s rebrand sign…