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From Hooks to Trends: TikTok’s Role in Music Today
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From Hooks to Trends: TikTok’s Role in Music Today
TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations Lead, South Asia at TikTok, to understand how trends, creators and brands are shaping the modern music landscape. Synergyzer: Music today often reaches people before they even know what they are listening to. Why do you think that has changed? Umais Naveed: Music discovery is now far mor…
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