From ‘hands-free’ to ‘eyes-off’: how General Motors is simulating its way to autonomous driving
GM is measuring driver attention and biometrics as it prepares a 2028 launch of an eyes-off Super Cruise system.
- At the General Motors Global Technical Center in Warren, Michigan, engineers are using 360-degree simulators to test human reactions for the next generation of 'eyes-off' Super Cruise technology.
- Since 2017, GM has sold vehicles with 'hands-free' Super Cruise, a system available on over 630,000 roads in the U.S. and Canada, though it is notably not self-driving.
- Maureen August, senior manager at GM Research & Development, noted that simulations measure stress and eye movement; researchers invite participants to play Candy Crush to test attention, which August said is 'very effective for getting people involved.'
- Automakers aim to leverage these advanced capabilities to generate recurring subscription revenue, with Sam Abuelsamid, vice president of market research at Telemetry, noting that 'eyes-off' technology is the turning point for consumer willingness to pay.
- GM targets 2028 for launching next-generation systems, though Abuelsamid noted that regulation remains a hurdle, while competitors like Ford offer 'hands-off' BlueCruise on more than 130,000 miles of road and Tesla lists 'Full Self-Driving' technology.
32 Articles
32 Articles
GM Tests Eyes-Off Driving Ahead Of 2028 Launch
General Motors is studying how drivers react to distractions inside a simulator as it develops technology intended to let motorists look away from the road. At GM’s Global Technical Center in Warren, Michigan, volunteers sit in real vehicles while a virtual environment presents traffic, construction and weather conditions. Researchers monitor eye movements, heart rate and […]
From 'hands-free' to 'eyes-off': How General Motors is simulating its way to autonomous driving
At the General Motors Global Technical Center in Warren, Michigan, in suburban Detroit, hundreds of volunteer, real-world drivers have hopped inside a Cadillac Lyriq electric vehicle or other popular GM models and experienced all sorts of things while in the car: regular roadway driving, driving up and down hills, construction, rain, nearby traffic and other scenarios.
From 'hands-free' to 'eyes-off': how General Motor
In this image from video, General Motors senior researcher Akilesh Rajavenkatanarayanan plays Candy Crush on a tablet mounted in a Cadillac Lyriq while it is in "eyes off" mode during a simulated drive at the automaker's Global Technical Center Friday, Sept. 18, 2026, in Warren, Mich. (AP Photo/Mike Householder)
Associated Press News
From ‘hands-free’ to ‘eyes-off’: how General Motors is simulating its way to autonomous driving
General Motors plans to launch an advanced iteration of its driver assist technology on the 2028 Cadillac Escalade IQ electric vehicle.
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