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I Try Three New Items From Starbucks' Festive Menu - and They Are a Nostalgic Delight

Starbucks' 2025 holiday menu features 12 regionally curated drinks worldwide to boost sales and test its Green Apron Service model, with US store visits up 44.5% on Red Cup Day.

  • On November 6, Starbucks, the world's largest coffee chain, launched its 2025 holiday menu featuring 12 regionally curated drinks worldwide.
  • Analysts say the rollout is a key test of Starbucks' turnaround, supporting sales and stress-testing the Green Apron Service model this holiday season.
  • Placer.ai found US visits to Starbucks spiked 44.5% on this year's Red Cup Day versus the year-to-date average, while last holiday season US gift card sales reached $3.5 billion.
  • The Tiramisu Latte has been available in other countries, most notably the U.K., this year, and is now labeled a permanent menu item at select Starbucks Reserve locations.
  • Della Penna noted the holiday season's cultural prominence, saying it is deeply embedded into annual rituals, and Senatore added, `Now, the innovation flywheel, if you will, is starting to spin faster.
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  • 87% of the sources are Center
87% Center

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Business Insider broke the news in United States on Friday, November 21, 2025.
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