Municipal Sports Launches “The Thousand Sponsors” T-Shirt as a Result of Unpublished Financing Campaign to Beat Economic Crisis · Global Voices
7 Articles
7 Articles
Economic necessity pushed the ‘Muni’ into a spectacular campaign of collective sponsorship, which had its uniform as its main asset. The whole world has been amazed by the ingenious idea
It sounds like a crazy marketing gag at first, but is the rescue in need for the Peruvian traditional club Deportivo Municipal.
The Municipal Sportsman, club in Lima, Peru, found a creative solution to face the financial crisis after being downgraded: he sold a thousand advertising spaces in his shirt and managed to fill them all with brands, companies, businesses and entrepreneurs. The initiative, baptized by the 1,000 Sponsors of the Muni., transformed the uniform into a kind of mosaic. The new shirt gained a grid formed by small black and white squares, each intended …
The historic Peruvian club, which turned 91 this week, again attracted international attention thanks to its innovative collective financing campaign, despite its recent elimination of the Peru Cup.
The Municipal Sports Club of Peru is a trend on social networks for the launch of its new camisole, which will have a total of a thousand sponsors, being the shirt with the most sponsorship of the history of football.A financial crisis in the Club Centro Deportivo Municipal, based in Lima, Peru, has led to reinventing the team that was founded on July 27, 1935, and that is popularly known as "La Academia" or the "Franja Edil".After losing the ca…
Peruvian Deportivo Municipal, one of the oldest country clubs, placed on their t-shirt logos of 1000 sponsors to overcome financial problems.
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