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From Fax Machines to Ai: How Chipotle's Technological Director Revolutionized His Digital Business
Summary by Forbes España
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Curt Garner, today Chipotle's president and technical director, has played a key role in digital growth, increasing online sales from 5% to more than one third of total sales.
When Curt Garner became Chipotle’s first information director in 2015, he was surprised to discover that an amazing amount of online orders to the 2,000 restaurants in the Mexican food chain came from old fax machines: no less than $22.5 million in sales that year. “You were entering [...] From fax machines to AI: how Chipotle’s technological director revolutionized his digital business aparece primero en Forbes España.
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