From Diplomat to Content Creator: How Ambassadors’ Roles have Changed Since 2017 - British Foreign Policy Group

From Diplomat to Content Creator: How Ambassadors’ Roles have Changed Since 2017 - British Foreign Policy Group

When I briefed my first U.S. Ambassador to the UK – Ambassador Woody Johnson, a Trump appointee – in 2017, the role of ambassador still resembled its traditional form: a representative of the President, engaging behind closed doors and projecting diplomacy through statecraft and protocol. Today, that model has changed sharply. In my view, three major shifts have transformed what it means to be an ambassador in a post-Covid, digitally accelerated…