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Shared Beliefs Are a Key Driver of Brand Loyalty - Believe in Banking

Summary by Believe in Banking
The Story: Consumers care about what brands stand for. In fact, current data shows that 1 out of 7 survey respondents say they want to buy from brands that reflect their personal values. That connection to an individual’s beliefs can take many forms, including feeling like the brand: respects and values them, supports worthy causes, makes a positive impact, and is an advocate for fairness and equality. Even more, the cost is high for companies o…
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Believe in BankingBelieve in Banking

Shared Beliefs Are a Key Driver of Brand Loyalty - Believe in Banking

The Story: Consumers care about what brands stand for. In fact, current data shows that 1 out of 7 survey respondents say they want to buy from brands that reflect their personal values. That connection to an individual’s beliefs can take many forms, including feeling like the brand: respects and values them, supports worthy causes, makes a positive impact, and is an advocate for fairness and equality. Even more, the cost is high for companies o…

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Forbes FranceForbes France

From conformity to connection: a new era for brands - Forbes France

Why should the iconic brands of tomorrow be not only recognizable, but deeply felt?...

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Forbes France broke the news in on Friday, April 4, 2025.
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