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From Coachella to the F1 Grand Prix, How Heineken 0.0 Won the Race for Non-Alc ‘Coolness’

From a presence at Coachella, to the F1 Grand Prix and US Open, here's how Heineken beat out other brands and made non-alcoholic beer "cool" again

From a presence at Coachella, to the F1 Grand Prix and US Open, here's how Heineken beat out other brands and made non-alcoholic beer "cool" again

10 days ago·Los Angeles, United States

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RollingStone broke the news in Los Angeles, United States 10 days ago on Friday, August 8, 2025.

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