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From Cell Phones in Physical Stores to the Marketplace: Coppel's Bet
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This week, Grupo Coppel presented its new image, a transformation that will not only impact the facades of its more than 1,800 stores but also reflects a shift in the business's vision and focus. One of the pillars of this change is e-commerce, which seeks to encourage customers to shop online and attract new audiences to its marketplace, which no longer only features Coppel's flagship products but also a broad portfolio of brands that seeks to …
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