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From BTS to the Super Bowl: High-demand moments put digital accessibility to the test

The Digital Accessibility Index found an average of 297 issues per site, causing many users with disabilities to miss out or pay more during limited online sales.

  • Recently, high-demand online sales compressed transactions and interrupted checkouts, blocking purchases during presales and drops, as Charles Hiser, blind screen reader user, faced a countdown timer that stopped his checkout.
  • Design and operational choices often rely on visual cues, and strict timers, complex forms, and security tools block assistive technologies during traffic surges on ticketing and retail sites.
  • AudioEye's Digital Accessibility Index analyzed over 15,000 websites and found the average page contains 297 issues affecting navigation, forms, and interactive elements across sectors, Alisa Smith said.
  • Fans pushed into resale markets face higher prices, while people with disabilities may pay more or lose access when sites fail them.
  • Testing with assistive technologies and flexible time limits strengthens flows, as accessibility and operations teams must treat accessibility as ongoing operations to prevent repeat failures.
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From BTS to the Super Bowl: High-demand moments put digital accessibility to the test

AudioEye reports high-demand events, like ticket sales, strain digital accessibility, making online transactions challenging for users with disabilities.

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The Billings Gazette broke the news in Billings, United States on Monday, January 26, 2026.
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