In China, the Labubu Craze Has Electrified the Toy Industry
8 Articles
8 Articles
They don't have the classic cuteness of a Barbie, nor the minimalist design of a Funko. Labubu dolls are something else entirely. Strange, with protruding teeth, a mischievous look, and an aesthetic that doesn't seek to please simply because they're beautiful.
The small beads and pellets conquered the world and were stopped even in celebrity bags such as Rihanna and Cher
From small China store to $40B toy empire: How Pop Mart rose to global fame with Labubu dolls - VnExpress International
Started in 2010 by then-23-year-old entrepreneur Wang Ning as a small shop selling toys in China, Pop Mart has grown into a giant with a market cap of US$40 billion thanks to the popularity of its Labubu character. - VnExpress International
The Chinese brand Pop Mart's Labubu dolls are mischievous air and sharp crocs, from New York boutiques to star bags like Rihanna and Dua Lipa, giving China a new trendy image. Based in Beijing, Pop Mart's chain of stores, which sells the world's best...
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