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From Behavior to Business Impact: Tracking ROI in Product Practice Change
Summary by Jeff Gothelf
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From Behavior to Business Impact: Tracking ROI in Product Practice Change
Working with a new client last week we came across an interesting challenge. The teams were just starting out with customer-centric product development, product discovery and OKRs. However, their leadership team, who had invested significantly in the effort to bring these methods into the organization, had to report up to their stakeholders on the return on investment of that work. While not unexpected, it put us and the teams in an interesting …
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