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The Influence Of Social Media On Consumerist Culture: Are We Victims Of Capitalism Or TikTok Trends? - EBNW Story
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The Gen Z or Centennials is not only changing the way brands communicate: they are rethinking the entire ecosystem of digital marketing. According to Statista’s “Generation Z in the Era of Digital Information” report, this generation lives in a reality cured by algorithms, where brand messages only survive if they are authentic, relevant and visually attractive. But, how to move from simple brand recognition (awareness) to a constant presence in…
The Influence Of Social Media On Consumerist Culture: Are We Victims Of Capitalism Or TikTok Trends? - EBNW Story
– By Prachita Kanjolia Introduction Consumerism is a socio-cultural and economic phenomenon that primarily characterises industrialised societies. It is defined by the continual acquisition of goods and services in ever-increasing quantities. In modern consumer societies, the processes of purchasing and consuming products have transcended the mere fulfilment of basic human needs, evolving into activities that are not only economic but also cultu…
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