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Horizon Takes Over Media Buying for Dave’s Hot Chicken After $1B Sale

LOS ANGELES COUNTY, CALIFORNIA, JUL 15 – Roark Capital acquired 70% of the chain, which operates about 320 locations and plans 800 more, with a $60 million employee bonus pool funded by shareholders.

Summary by Adweek
Dave’s Hot Chicken previously worked with Initiative but launched a review after organizational changes at the agency signaled the need for a better long-term partner.

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MOUTH BY SOUTHWEST broke the news in on Monday, July 14, 2025.
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