US EditionBeloved TV Personality, 84, Models for Gen Z Brand Following Major Controversy
American Eagle features 84-year-old Martha Stewart in its holiday campaign to address backlash over summer ads criticized for eugenics connotations and lack of diversity.
- This holiday season, American Eagle has tapped Martha Stewart, 84-year-old entrepreneur and lifestyle maven, as the face of its Give Great Jeans holiday campaign featuring denim-themed photo and social videos.
- Facing backlash for wordplay tied to its earlier campaign, critics compared Sydney Sweeney's summer ad to eugenic language, while President Donald Trump and JD Vance showed support for her.
- Stewart appears in the ads wearing varied denim ensembles and wrapping gifts and appliances in denim, describing American Eagle jeans as versatile, flattering, sleek, and effortlessly soft.
- Fox News hosts criticized Martha Stewart for spoofing the Sweeney ad, with Tom Shillue invoking her 2003 conviction and James Comey's role in their on-air rants.
- The Independent has reached out to American Eagle for comment, and Sydney Sweeney said in a GQ interview earlier this month she largely 'put my phone away' while filming Euphoria.
12 Articles
12 Articles
'Martha Stewart is a legend': Fox News host begs lifestyle maven to become Republican
A Fox News host ranted against lifestyle maven Martha Stewart for appearing in an ad spoofing a similar spot featuring actress Sydney Sweeney.Stewart will appear in a holiday campaign for American Eagle titled “Give Great Jeans,” with social media videos showing her expertly wrapping gifts in denim,...
American Eagle shares jump as Martha Stewart is named new face of brand in wake of Sydney Sweeney controversy
Shares in American Eagle jumped about 3% Tuesday after it revealed iconic homemaker Martha Stewart as the newest face of the brand following its controversial campaign starring Sydney Sweeney.
Martha Stewart Stars in American Eagle’s New Holiday Campaign
timesng.com: NEW YORK, NY — Martha Stewart, the 84-year-old lifestyle icon, has become the new face of American Eagle‘s holiday campaign, titled “Give Great Jeans.” In a series of promotional videos, Stewart showcases denim looks adorned with diamonds, bringing her signature style to the forefront of the holiday shopping season. Stewart is seen wearing an oversized […] This post Martha Stewart Stars in American Eagle’s New Holiday Campaign appea…
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