From a Guerrilla Isolation, to the Rival of Coca: This Is How Big Cola Emerged in the Midst of Armed Conflict in Peru

El Financiero

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We offer you the story of how Pepsi was created in a pharmacy. We also have the story of how Coca-Cola came ‘illegal’ to Mexico, or, if you prefer, we serve you the story of Big Cola, a drink that was born in the midst of an armed conflict in Peru. While drinks emerged as domestic experiments, such as Chaparritas soft drinks, Big Cola’s story is located in Ayacucho in the late 1980s, when several regions suffered territorial isolation caused by …