New political marketing strategies are forcing many leaders to use social media to reach a young audience, consumers of digital platforms, to whom they can deliver their messages. No institution should forgo exploring these audiovisual languages for this purpose. Public information can reach all kinds of audiences. Furthermore, it is essential to avoid isolating a segment of the population that is increasingly disillusioned with a system they bl…
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New political marketing strategies are forcing many leaders to use social media to reach a young audience, consumers of digital platforms, to whom they can deliver their messages. No institution should forgo exploring these audiovisual languages for this purpose. Public information can reach all kinds of audiences. Furthermore, it is essential to avoid isolating a segment of the population that is increasingly disillusioned with a system they bl…