FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

NEW YORK—Comcast’s FreeWheel has launched Video Content Report, an insight tool available in FreeWheel Buyer Cloud (formerly Beeswax) that provides TV series-level data on where ad campaigns actually appeared. Fueled by direct connection to FreeWheel Streaming Hub (FreeWheel’s ad server with natively built SSP), the report gives buyers detailed, series-level insight into post-impression delivery from premium publishers, including A+E Global Medi…

FreeWheel debuts series-level CTV tool for 7 publishers

Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.