Chery, JLR Recast JV Model with New Freelander Brand

Chery, JLR recast JV model with new Freelander brand

China's Chery Automobile and British carmaker Jaguar Land Rover unveiled a new global NEV brand, Freelander, on Tuesday, marking a shift in their joint-venture model toward deeper integration and independent brand operations.

Freelander is reborn as an electric 4x4 built in China

Once upon a time, the Land Rover Freelander was the best-selling four-wheel-drive vehicle in Europe. It held that title for five consecutive years. Now, nearly three decades after its 1997 debut, the name returns. The model is reborn as an independent electric brand, built in China, but coming to Europe. Together with Chery Jaguar Land Rover and Chinese automaker Chery have officially unveiled the Freelander brand together with its first concept…

JLR and Chery revive Freelander but now as its own brand

New Delhi: Two years since promising to bring abc the Land Rover Freelander, but not calling it ‘Land Rover’, there is the first look at the bespoke SUV. The product in question is a joint venture between JLR and Chery, and as expected, for now, it is a concept car. It is called the Concept 97, honouring the year the original Freelander was launched in, and it comes with loads of key design details, which include the chunky front and back end. I…

FREELANDER RETURNS … AS ITS OWN BRAND: Iconic British soft-roader nameplate to be revived on an SUV line-up co-developed with Chery in China

This post appeared first on Chasing Cars. Jaguar Land Rover unveiled the first vehicle developed as part of its joint-venture with Chery overnight – a three-row, seven-seat electric and plug-in hybrid SUV to be marketed under the Freelander brand, set to debut in 2027.  Displayed in Concept97 form, this debut model was the brainchild of the Freelander Design Hub in Shanghai and features a distinct shoulder line and triangulated rear side-window …