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Free Market Changes the Game: Adds Ambassadors and Associates with Brands to Grow in New Categories

Summary by El Cronista
In recent years Mercado Libre changed its marketing strategy, or evolved it. The unicorn that was born 26 years ago made the reverse path of many companies: it started making its business performance its best campaign. Already a few years ago, the company that leads for the fifth consecutive year the traditional ranking of Top Brands that the magazine APERTURA does with SEL Consultores every year, began to "take more seriously not only the const…
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In recent years Mercado Libre changed its marketing strategy, or evolved it. The unicorn that was born 26 years ago made the reverse path of many companies: it started making its business performance its best campaign. Already a few years ago, the company that leads for the fifth consecutive year the traditional ranking of Top Brands that the magazine APERTURA does with SEL Consultores every year, began to "take more seriously not only the const…

·Argentina
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El Cronista broke the news in Argentina on Wednesday, July 23, 2025.
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