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Free AF accelerates global growth with major US retail expansion

Summary by Idealog
New Zealand alcohol-free cocktail brand Free AF has secured nationwide distribution in Whole Foods Market and Kroger across the United States. The move adds more than 1,400 stores to the brand’s US network and takes its total American distribution to over 4,000 stores, including Walmart, Target and Sprouts. The rollout begins in early March with the following launches: Whole Foods Market – 520 stores nationwide Free AF – Margarita Variety 4-Pac…
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Idealog broke the news in on Tuesday, March 10, 2026.
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