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M&S Fans Go Wild for New Strawberry Sandwich but some Say It's 'Daylight Robbery'

  • On June 25, Marks and Spencer introduced a special Strawberry and Creme sandwich across their UK stores, featuring ripe strawberries paired with whipped cream cheese sandwiched between sweetened slices of bread.
  • M&S developed a dessert sandwich inspired by Japanese sweet sandos, featuring their exclusive Red Diamond Strawberries at peak ripeness to offer a premium strawberries and cream treat.
  • Reactions among shoppers and bloggers have been mixed, with some praising the taste and others criticizing the use of bread, the concept, or the £2.80 price.
  • Critics described the price as "daylight robbery" for the portion, while fans expressed excitement with comments like "Oh my, this looks incredible" and "Just had one and it was gooood."
  • The limited edition sandwich highlights M&S’s long sandwich-making history and represents a seasonal treat that some consumers eagerly seek and others avoid due to taste or cost concerns.
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newcastleworld.comnewcastleworld.com
+6 Reposted by 6 other sources
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M&S unveils a brand-new ‘dessert sandwich’ - and it’s already a hit with customers

It’s inspired by the Japanese ‘fruit sando’ 🍓

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london-tv.co.uk broke the news in on Wednesday, June 25, 2025.
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